It's difficult to motivate new people that are comfortably indifferent to their current state.
You're looking to motivate and inspire that thin margin of potential customers that are in transition between "current state of comfort" and "dissatisfaction with it."
"I'm not healthy. And I want to or might consider changing that. One venue is... " Your gym.
I know "being fat" isn't any sort of value system.
There are plenty of healthy fat people.
There are plenty of unhealthy thin people.
One is not diametrically opposite of the other.
So, somehow you have to appeal to those "unhealthy" transition people considering changing their current ways.
Who are they?
Where are they?
And specifically WHAT DO THEY THINK THEY NEED?
Script your inspirational video accordingly.
Personally, I can't stand the early-early morning infomercials showing a bunch of 4hr/day fitness freak men and women pimping various "fat burner" sit-up and cycling et al machines or systems.
I know darn good and well...
... and...
... and...
... didn't get that way using those machines.
Pfft. Yeah. Right.
I wanna see Fatty Patty and Skinny Pete doing this stuff.
I'm more of an "Average Joe's" kinda guy than a "Globo Gym" kinda guy.
What do you gotta do to get me to quit watching movies for an hour every other day and goto your gym instead?
Last edited by rayw; Yesterday at 10:33 PM.
Source: http://www.indietalk.com/showthread.php?t=46717
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