College recruiting is becoming increasingly competitive. Companies have begun to realize that top graduates not only bring a lot of talent and energy to the table, but they also tend to cost less than more experienced prospects. But in order to successfully woo those fortunate enough to have their pick, businesses need to begin the recruiting process earlier. If they're going to stand a chance, they have to build long-term, non-spammy relationships with students and educate them on the opportunities and culture unique to their business.
Source: http://feedproxy.google.com/~r/Techcrunch/~3/ONfUiQa50qU/
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