AisleBuyer Raises Another $7.5 Million To Make Checkout Lines A Pain Of The Past

AisleBuyer, a startup that's looking to help do away with the tedious checkout lines seen in most retailers, has raised a $7.5 million round of Series E funding. Leading the round is Old Willow Partners, LLC (which led AisleBuyer's first round of funding last year). The Boston-based company has now raised a total of $11.5 million (they raised $4 million in November 2010). AisleBuyer ??as its name suggests???lets shoppers purchase goods in a store without having to wait in a checkout line, or even for one of those self-service machines. Instead, shoppers scan their items using a mobile smartphone application (currently available for iOS, Android, and BlackBerry), then pay for them directly from their phones.

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