Business Audience Marketing Company Bizo Raises $10M ...

Anthony Ha is a writer at TechCrunch, where he covers media, advertising, and startups. Previously, he was a staff technology writer at Adweek, worked as a senior editor at the tech blog VentureBeat, and was also a reporter at the Hollister Free Lance, where he won awards from the California Newspaper Publishers Association for breaking news coverage and writing.... ? Learn More

Bizo, a company offering technology to help advertisers reach a business audience, has raised $10 million in a Series B round of funding.

The company has now raised a total of $20 million. Crosslink Capital led the round, and the firm?s newest partner David Silverman is joining Bizo?s board of directors. Existing investors Bessemer Venture Partners and Venrock also participated.

Bizo?s ad platform includes ad targeting and audience analytics, and it uses that platform to sell both brand display and direct response ads. CEO Russell Glass says Bizo now reaches 80 percent of the business audience in the United States, whether they?re making purchase decisions in the office or at home.

At the end of last year, Bizo claims it reached an annual revenue run rate of $18 million. It also says that there are more than 400 leading brands using its technology, and that new publisher partners include Forbes, Crains B2B, PC World, and Thomson Reuters.

Bizo has been working on new technologies too, Glass says, for example by investing social marketing and video tools. However, one area that it hasn?t emphasized is mobile. Glass says the ad spending just isn?t there yet, though ?we know it?s coming.?

He adds that as the company expands, ?Bizo?s focus remains on helping marketers more effectively reach business professionals.?

The company spun off from ZoomInfo.

Bizo gives marketers instant access to the people who sign the checks at work, and have the most to spend on life: business professionals. Fueled by proprietary demographic data, the Bizo Marketing Platform precisely targets more than 100 million professionals around the world, including more than 80 percent of the U.S. business population. Bizo has won the confidence of more than 400 brands including AMEX, Mercedes Benz, Monster, Salesforce.com, Porsche, Microsoft, AT&T and UPS who use Bizo to exert...

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Glass is a serial technology entrepreneur, having founded or held senior positions at four venture-backed technology companies. He is currently the CEO of Bizo, a B2B advertising network that spun out of ZoomInfo. While at ZoomInfo, a business information search engine, Russ lead the marketing and product management teams, where he sharpened his B2B marketing skill-set and developed his love for business data. Other than business data, Russ?s passions include golf, anything in high def, and Duke basketball.

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Crosslink Capital is a leading stage-independent venture capital and growth equity firm with over $1.8 billion in assets. Crosslink, which traces its roots back to 1989, was among the first and largest investment firms in the U.S. to integrate public and private growth/technology investing in three families of funds: venture capital funds, long/short hedge funds and a unique hybrid crossover fund. This strategy allows Crosslink to partner with its portfolio companies on a long-term basis. With more...

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