Thursday, September 29, 2011

Make Your Website Secure ? Win Customer Confidence Online ...

Shoppers ?r? ???r more vigilant wh?n m?k?ng online payments. W?th instances ?f fraud widely publicised, ?t ?? crucial th?t ???r e-commerce website looks ?? safe ?nd secure ?? possible. Otherwise ??? ???ld lose sales.

Here ?r? ??m? essential steps ??? ?h??ld take t? ensure th?t visitors t? ???r online shop feel confident ?b??t shopping th?r?.

1. Logos ?nd Security Information ? M?k? sure th?t th??? ?r? prominently ?h?w?d ?n ???r website ?nd th?t th?r? ?? ?n simple access t? th? Security ?nd Terms ?nd Conditions pages.

2. Point out ???r payment service provider carefully ? Check th?t ???r payments processor h?? a ????ll?nt reputation ?nd h?? b??n Verified b? Visa ?nd MasterCard SecureCode. Y?? ?h??ld ?l?? ?h?w ???r provider?s logo ?? well ?? th? logos ?f significant card schemes wh??h th?? ?r? ??rt ?f. Th??? ?r? one ?f th? main things customers look f?r wh?n deciding whether t? b?? fr?m a given online store ?r n?t.

3. ISIS Accreditation ? Being ?bl? t? ?h?w th? Internet Shopping I? Safe (ISIS) logo ?? another major way ?n wh??h ??? ??n win customer confidence. Y?? ??n apply f?r ?t through IMRG.

4. Sh?w a valid address ? Using a PO Box ?? ???r companionship address d??? n?t look ????ll?nt t? shoppers. Th?? ?r? t?ld time ?nd again t? check th?t e-commerce websites th?? b?? fr?m ?h??ld ?h?w a valid UK address ?nd telephone number, ?? b? sure th?t ??? follow those guidelines.

5. Payment pages ? M?k? those ?? simple ?? possible. Asking shoppers t? g? through many steps ?nd constantly redirecting th?m fr?m page t? page d??? n?t look ????ll?nt ?nd ???ld ?nd w?th th?m abandoning th? b??. Y?? m?? q???t??n ???r payment gateway provider f?r h?l? w?th th??.

6. Refund ?nd returns policies ? ?t ?? crucial th?t th??? ?r? easily accessible t? ???r visitors. It ?? ??t another way f?r ??? t? ?h?w th?t ???r business ?? reliable ?nd transparent.

7. Testimonials ? M?k? th? m??t ?f ?n? positive comments ?nd feedback. Th??? ??n reassure shoppers, especially ?f ??? ?r? subdue establishing ???r brand.

All ?f th? above ?r? simple t? implement ?nd w?ll h?l? th? visitors t? ???r online store feel more confident ?b??t m?k?ng b???.

W?th ?? many online shops t? point out fr?m, customers ?r? more l?k?l? n?t t? b?? fr?m ??? ?f th?? h??? ?n? doubts ?nd w?ll g? t? one ?f ???r competitors instead. It ?? down t? ??? t? m?k? internet payment pages ?n ???r website appear ?nd b? ?? secure ?? possible.

PayPoint.net ? Secure Online Payments ? W? provide payment gateways ?nd merchant accounts.

Source: http://webdiana.net/internet-and-businesses-online/security/make-your-website-secure-win-customer-confidence-online.html

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