It pains me to write this post since I am a big fan of the Miami Dolphins. But there are some very significant lessons entrepreneurs can learn in terms of small business PR when looking at how the Miami Dolphins have conducted themselves in recent history.
Here is the background, for those of you who are not big football fans. The Miami Dolphins have long been a proud and very successful franchise in the National Football League. For nearly fifteen years they were one of the best-run organizations in all of professional sports. It also helped that they had Dan Marino, one of the best quarterbacks to ever play the game.
Source: Understanding Marketing
Source: http://www.bizjama.com/small-business-pr-lessons-from-the-miami-dolphins/
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